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10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work
by Barry H. Cohen
Product Group: Book
Publisher: Adams Media (2006-08-10)
ISBN: 1598690825
EAN: 9781598690828
Dewy Decimal #: 659.113
Paperback: 272 pages
Condition: Very Good
Comments: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed!
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Editorial Reviews
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Book Description
"...Barry Cohen's combination of experience, imagination, and just plain good sense offers a welcome reminder that, yes, the right ad can do the right job." -Ray Hoffman, Business Week magazine Advertising is critical for getting exposure for a product or service. Yet, done incorrectly, advertising can miss the mark with the very customers you hope to attract. With even modest advertising campaigns costing thousands of dollars, you can't afford to make mistakes. 10 Way to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding costly blunders. Coverage includes: Finding the best agency or advertiser Crafting successful promotions Maximizing an ad budget Avoiding costly mistakes-and legal pitfalls. 10 Ways to Screw Up an Ad Campaign shows you how to out-advertise the competition-even when you can't outspend them.
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