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Exploring Direct Marketing
by Lisa O'Malley, Maurice Patterson, Martin Evans
Product Group: Book
Publisher: Cengage Learning Business Press (1998-09-24)
ISBN: 1861524021
EAN: 9781861524027
Dewy Decimal #: 658.84
Paperback: 492 pages
Edition: 1
Condition: Very Good
Comments: "BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed!"
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Product Description
Exploring Direct Marketing is the first real UK/European text on direct marketing. It is a core introductory text for courses on direct marketing at undergraduate level and as a supplementary text for courses in marketing communications or distribution. Exploring Direct Marketing takes the student through the origins of direct and database marketing, various aspects of DM, privacy legislation and the role of DM in the marketing mix.
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