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Marketing Fundamentals (CIM Coursebook)
by Geoff Lancaster, Frank Withey, Ruth Ashford
Product Group: Book
Publisher: Butterworth-Heinemann (2001-01)
ISBN: 0750653051
EAN: 9780750653053
Dewy Decimal #: 658.8
Paperback: 384 pages
Condition: Very Good
Comments: "BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed!"
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Product Description
Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:
*Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
*Search the Coursebook online for easy access to definitions and key concepts
*Access the glossary for a comprehensive list of marketing terms and their meanings
* Written specially for the Marketing fundamentals module by leading experts in the field
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
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