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From .Com to .Profit (Wiley Audio)
by Nick Earle, Peter G. W. Keen
Product Group: Book
Publisher: Wiley Audio (2001-03)
ISBN: 1560159065
EAN: 9781560159063
Dewy Decimal #: 658.40352
Audio Cassette
Edition: Abridged
Condition: New
Comments: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed!
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Editorial Reviews
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Book Description
It couldn't last forever?and it didn't. Finally, scores of e-businesses that once enjoyed astronomical capitalization in spite of their vague business plans, modest sales, and absence of profits have been called on the carpet. The experimental first era of e-business is over and now its time for the next, when companies will deliver customer value and make a profit or disappear altogether. Nick Earle, Hewlett-Packard's chief strategist for e-services, and Peter Keen, a respected strategy and business consultant, map the future of online business and describe the six key drivers that companies must master in order to survive the next era of e-commerce.
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Praise for Kellogg on Marketing
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